Alex Honeysett, an AI-forward
brand strategist and communications and marketing advisor from New York.

Helping teams at inflection points craft defining brand stories,
build marketing engines supported by AI, and scale fast.

Services

For 15+ years, Alex has helped brands at every stage—from fast-growing startups to global enterprises—scale modern, people-oriented communications and marketing strategies. Alex brings the instincts of a journalist, the systems of a strategist, and smart AI tools to deliver strategies that are both deeply human and built for the future.

Fractional Communications & Marketing Lead

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Get ongoing support as you scale. As your communications and marketing partner, Alex brings 15+ years of communications experience and senior-level decision-making without the overhead of a full-time hire. From brand messaging and content strategy to PR, thought leadership, and event marketing, Alex designs and executes modern campaigns informed by human behavior and from the ground up.

Communications and Marketing Diagnostic

Refreshed Brand Narrative

Founder / Executive Thought Leadership

Event Planning and Execution

Cross-Team Messaging Training

Content Creation: Articles, Decks, Emails, Website

Communications and Outreach Strategy

Building a business is hard to do on your own. Alex works with a handful of small business owners for weekly or biweekly advisory sessions to answer the question: How do I get more customers? Part brand and marketing advisor, part outreach coach, Alex supports small business owners as they clarify, draft, pitch, follow-up, prep, host, launch, test, and, ultimately, grow.

Small Business
Advisory Sessions

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Clear, Confident Messaging

Audience Identification & Strategic Pricing

Simple Marketing Systems

Stronger Online Presence

More Effective Outreach

Consistent Follow-up and Visibility

Get in touch

About Alex Honeysett

Alex helps founders, leaders, and teams tell resonant stories and build ROI-driven communications and marketing programs at important moments—whether you’re launching a business, scaling rapidly, or navigating major changes like an acquisition.

Alex has built marketing programs from the ground up, developed brand stories that secured funding and top-tier media coverage, and designed workflows and frameworks that scaled across markets and functions. She has landed executives guest blogs and op-eds in leading national and trade publications including Entrepreneur, Fast Company, Inc.com and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in The Muse, Forbes, Inc.com, Mashable, DailyWorth, TIME and Newsweek.

Alex has worked across tech, media, finance, education, interior design, professional services, and more, most recently building the marketing function for an AI tech startup.

Clients know Alex for her people-oriented marketing approach, for distilling complex topics into creative and approachable content, and for blending pragmatism with heart. Alex is a SCORE mentor and member of the Business Council of Westchester.

Testimonials

  • Alex has a gift for cutting through complexity and distilling it into a story that everyone—from our internal team to investors—could rally around. Alex was instrumental in not only crafting our company's story but building out marketing infrastructure from scratch, helping us secure funding and driving leads within just a few months.

    Adam Tilton, Co-founder and CEO, Driver

  • Alex was our first marketing hire, building our messaging, marketing, and international trade show strategy from the ground up in an incredibly noisy market. Beyond the significant outcomes she helped us generate, Alex became a trusted partner to the leadership team. She's steady, strategic, and creative. Hire her!

    Jimmy Hugill, COO and CFO, Driver

  • Love working with Alex! She is a clear-eyed strategist and elegant thinker.

    Robin Payes, Founder of EOY Media

Past Work: Highlights

DRIVER

First marketing hire: developed foundational messaging and editorial programs that helped secure $8M seed funding and drove 150+ qualified leads in a noisy AI market. Led three international trade show appearances. Consultant turned in-house role.

HUMAN AT THE HELM

Advised 20+ organizations on brand and communications, driving funding, top-performing editorial content, and coverage in publications like Fast Company and Entrepreneur, and speaking sessions at events including CHRO Leadership Summit.

THE MUSE

Wrote a biweekly column on personal branding and marketing strategy for five years. Earned syndication and recognition in top-tier publications including Forbes, Newsweek, and Mashable.

CHANNEL ONE NEWS

Repositioned Channel One from a legacy media outlet to an edtech platform. Led end-to-end communications and content strategy, securing national media coverage at outlets including the Today Show and speaking sessions at events like SXSW EDU. Navigated communications through the company's acquisition by Houghton Mifflin Harcourt. In-house role.

NASDAQ

Managed broadcast media partnerships and executive communications at the NASDAQ MarketSite, launching the company’s social media presence and supporting crisis communications. Was part of the company’s High Potential Program. In-house role.

REUTERS

Helped reimagine Reuters’ global brand narrative during a period of transformation, leading media strategy for the Thomson Reuters Newsmaker series and journalist booking program. In-house role.